decorative boards.

A key element of this initiative was the development of an extensive brand leadership program, placing the brand at the center of the company’s strategy as a management and leadership tool. Alongside a refreshed visual positioning, the transformation also carried a clear emotional message to the market: Fundermax is opening up to new forms of collaboration — such as co-creation in the development of innovative products and designs.

The resulting short film serves as a fast and transparent way to address customers and communicate the scope of the brand transformation. At customer meetings, events, and trade fairs, it is designed to function as an inspiring opener and a concise company presentation.

Beyond that, the video has proven highly effective in external communication across social media, where it has gained strong traction and engagement. For this reason, it also plays a central role as a key employer branding asset — supporting recruitment communication by showcasing Fundermax as an open, forward-thinking brand and an attractive place to work.