30by30. Protect nature.
Protect life.
MaLIsa Stiftung & NabuA campaign for nature, biodiversity, and awareness
Together with Maria Furtwängler, we created an online campaign for nature and biodiversity. The project was realized with help of Charles & Charlotte, for the MaLisa Foundation and NABU.
Monte Nero Productions designed five social media spots. Each
film focused on a different habitat: city, ocean, forest, agriculture, and river. The aim was clear: make ecological topics emotional, accessible, and easy to share.
We turned complex environmental messages into short visual stories. Each spot had its own mood, rhythm, and atmosphere. At the same time, all five films shared one clear campaign language.
The campaign was supported by many well-known public figures on social media. This helped carry the message far beyond classic environmental communication. In total, the campaign reached around 4 million people.
The result is a series of concise campaign films. They make the value of nature visible, understandable, and emotionally tangible.
Credits
Producer:
Katrin Schwarzkogler
Agency:
charles & charlotte
Creative Director:
Lukas Schwarzkogler
Motion Design & Animation:
Marko Andrea Weiss | Alex Kosjek | Lukas Schwarzkogler