approach, we consciously stayed fully in animation and built a minimal, iconic world: a winter landscape shaped by snow, ice, and clean line work. Instead of going for realism, we focused on stylization and clarity — creating a graphic stage that feels premium, modern, and instantly recognizable.

At the heart of the piece are energetic red strokes that cut through the cold environment like a racing line. They sketch the athlete’s path, hint at gates and terrain, and translate speed, tension, and precision into a bold visual rhythm. This contrast — restrained winter textures versus confident red accents — captures the spirit of competition in a simple but memorable way.

The result is a broadcast ID that feels sharp and dynamic, while staying timeless and flexible for different event formats and durations.

Thank you for this great commission — we’re proud to help shape Ski Austria’s on-air identity.