statement that works as a launch piece — and as a flexible communication asset for the different areas and formats of Hafenstadt. The creative concept is built around a distinctive hybrid style: real footage of the location combined with hand-drawn characters that guide the audience through the world. The illustrations were created by the talented illustrator Sarah-Lisa Hleb, and Al Gaivoto brought them to life with classic 2D animation. These characters don’t just “decorate” the film — they add humor, movement, and a recognizable identity that gives the project its signature tone. A key part of the concept was consistency across channels: the same illustrated world continues beyond the video and reappears in the menu artwork and social media visuals, creating a coherent brand experience across touchpoints. Instead of producing a generic city promo, we focused on a crafted, modern look: authentic light, real spaces, and a graphic layer that ties everything together. The result is a film that positions Hafenstadt as a contemporary urban destination — energetic, creative, and full of character. What’s next? Come by and see for yourself — Hafenstadt is open.