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You deserve
summer!

Bad Kleinkirchheimer Bergbahnen
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“You Deserve Summer” is a cinematic brand film about the moments that truly matter: the well-earned break after a stressful week, the reset after a demanding year, and the simple joy of letting go. From admiring the majestic mountain scenery to sharing a family hike or daydreaming in thermal waters

— the film is a celebration of treating yourself and fully enjoying the present.

Created for a broad audience, the video is designed for use across the client’s website and all social media channels. Our creative approach deliberately avoids generic tourism visuals. Instead, we focused on artistic expression, authenticity, and emotion — capturing Bad Kleinkirchheim as an experience that feels personal, pure, and unforgettable. The Nockberge serve as a powerful natural stage: calm, monumental, and never over-stylized. Everything in the film is grounded in natural light, real moments, and a visual language that feels honest and immersive.

The emotional goal is clear: desire. Viewers should instantly think, “Wow — I wish I was there right now.” To reinforce this, we made a bold sound decision: no music. The film is carried entirely by natural ambience and original sound, recorded from the environment and on-site activities — creating a soundscape that makes the audience feel as if they’re right there in the moment.

Strategically, the film showcases the key differentiator of Bad Kleinkirchheimer Bergbahnen: diversity of experiences. It’s not just lifts and cabins — it’s hiking, biking, relaxation at the Thermal Römerbad, and action on trails like the Flow Country Trail. The result is a modern, desire-driven summer piece that reflects innovation, highlights variety, and ultimately aims to attract more visitors and increase revenue.

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Frame per Frame

Making Of

Credits

Producer:
Katrin Schwarzkogler

Creative Director:
Lukas Schwarzkogler

Agency:
Mut creative

DoP:
Marko Andrea Weiss

Actors:
Nora Luchner, Markus Setschnag, Lio Setschnag, Claudia Petschenig, Anna Ljubas, Lino Kupper, Arne Schiemann, Verena Micheuz

Narrator English:
Carola Lübbe

Music & Sound Design:
Frame records studio I Daniel Stadler

Lenght:
01:25 minutes

Dimensions:
1920 × 1080 pixels / 25 fps

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