Cloud Region
Austria Launch
MicrosoftOn June 17, 2025, a major milestone for Austria’s digital future was celebrated at the Haus der Digitalisierung in Tulln: Microsoft officially launched Cloud Region Austria. We were proud to be part of this moment and to produce the immersive event content for a 360-degree video wall.
Together with
assist communications, we created a visual journey designed to engage both the on-site audience and online viewers. At the center of the experience was an ultra-wide 22K LED wall. For this format, we developed complex animations that were tailored to the screen dimensions and carefully aligned with the architecture of the space.
The goal was to turn a highly technical topic into a premium stage experience. The content had to feel modern, clear, and emotionally engaging, while still reflecting the scale and relevance of Microsoft’s cloud infrastructure. Through motion design, abstract visual systems, and precise timing, we created a seamless connection between design, technology, and live event communication.
Alongside the final show content, we also produced a making-of film. It gives a behind-the-scenes look into our creative and technical process, from look development and motion systems to simulations, rendering, and final playback preparation for a 360-degree environment. This additional format helped document the complexity behind the production and made the creative process visible.
A big thank you to Microsoft, Intel, assist communications, and Streamers for the excellent collaboration. We are proud to have contributed creative solutions to an event that staged technological innovation with clarity, atmosphere, and impact.

Insight


Credits
Producer:
Katrin Schwarzkogler
Creative Director:
Lukas Schwarzkogler
Motion Design:
Lukas Schwarzkogler
3D-Animation:
Marko Andrea Weiss | Alex Kosjek | Andreas Glatz
Music & Sound Design:
Frame.records Studio | Daniel Stadler
Dimensions:
22080 × 1440 pixels | 25 fps