Rottensteinerand Alvaro Gaivoto.

The creative starting point was a large, detailed “Wimmelbild” illustration designed by Robert Rottensteiner — packed with characters, stories, and small moments. Together with Alvaro Gaivoto, we brought this illustrated universe to life: Al created the classic 2D character animation, while we translated the world into a fully built 3D environment. The animated figures were then seamlessly integrated into the 3D setting, creating a distinctive mixed-media look that feels playful, dynamic, and highly engaging.

Our goal was to combine the excitement of race weekend with a clear message: big events and great experiences also come with responsibility. The spot connects the energy of the track with the importance of recycling and keeping the venue clean — simple, direct, and designed to work in a fast-paced event context.

It was a real pleasure to work for Red Bull again, and we’d like to say a big thank you for the trust and this great commission.